Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions. The key to any successful business is to understand what it is that your customers want and giving this to them in a way that is profitable for you. Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. This can result in some very expensive surprises later on. This is where we come in. Marketing Research is our bread and butter. We live for research and we believe that the people deserve the product that they need for a price that is worth it for them, in return you deserve to make money for your efforts. Our expertise will help you determine what is the ideal package that you can sell to your customers
Our team have worked in the Marketing Research industry for 7 years. We have the necessary skillset to conduct an effective marketing research exercise for your company. As part of our services we will help you formulate the necessary questions to be asked, identify the required sample size that is ideal for your particular service so that we will be able to provide you efficient results, programming of the questionnaire using our in-house built technology, conducting of the surveys through either quantitative research (research that uses numbers for data to analyse results.) or qualitative research (research that uses exploratory techniques to obtain words and descriptions as data, as opposed to numerical data.) via either phone interviews, face to face or group sessions and finally analysing and presenting the data collected in a professional report.
Research is our passion and we truly believe that for any business to be successful, there must be a research effort behind it!